A chelating shampoo is a much stronger shampoo that can remove more than just dirt and residue, but deposits of minerals. It contains ingredients that will actually break the bond between the mineral deposit and your hair. Hard water contains Minerals that can build up causing your hair to become hard, brittle and in extreme cases discolored, and dull. A chelating shampoo gets rids of those minerals and gives your hair a thorough cleanse if you feel your hair has build up.